BOCA RATON — Jessica Roof has assumed responsibility for corporate sponsorships and partnerships at the Jewish Federation of South Palm Beach County as senior director of Corporate Sponsorship. She joined the Federation in 2008, most recently serving as senior director, Metro Division and Corporate Development.
Roof brings strong experience with the local business community to her new position. She previously worked with corporate sponsors at the Muscular Dystrophy Association as regional sales/media representative and event coordinator, and in marketing, sales and event planning with Fox 29 WFLX-TV in West Palm Beach.
“I am excited and grateful to be furthering our Federation’s growing corporate relationships,” said Roof. “Having grown up in Coral Springs, I have a real commitment to our community. I look forward to connecting our businesses with great opportunities to make a profound difference to so many, as well providing them with premium exposure in highly sought markets. I’m also committed to educating the community about the significance of corporate contributions to meeting our neighbors’ critical needs. ”
“The addition of Jessica to the role of leading the charge in Corporate Sponsorships is a fantastic opportunity to build on our previous successes,” said Richard Steinberg, who co-chairs the Federation’s Corporate Sponsorship Committee. “Her leadership ability so well demonstrated in previous roles makes her a perfect fit to communicate to the business community the importance of partnering with the Federation for both philanthropic and business reasons.”
A University of Central Florida graduate, Roof double majored in interpersonal and organizational communications. She has received leadership and development training as community liaison to Jewish Federations of North America’s National Young Leadership Cabinet.
The Jewish Federation of South Palm Beach County serves the Boca Raton, Delray Beach and Highland Beach areas, raising and allocating millions of dollars each year to meet vital needs locally, in Israel and worldwide.